The Minsk European Games Organising Committee (MEGOC) has signed a relevant contract with the online hypermarket 21vek, which will sell the European Games merchandise via its website. The official website of the 2nd European Games provides a link to the 21vek website to make the shopping experience more convenient. Every piece of merchandise is accompanied by a photo and a description.

The 21vek delivery service will send the merchandise to all parts of Belarus, which is particularly convenient for customers who will not be able to attend the events or visit traditional shops.